Demand Alignment · For consumer brands & specialty retailers

Find where consumer demand is going uncaptured.

ClarisEdge brings consumer demand, product discovery, and portfolio coverage into one view, so you can distinguish discovery gaps from true product gaps and act on the opportunities that matter.

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Current focus areas
  • Beauty & Personal Care
  • Food & Beverage
  • Home & Fabric Care

The decision

Before you add another SKU, determine whether the demand gap is actually a product gap.

Most teams already have market research, trend data, assortment analysis, and search or visibility metrics. Each answers part of the question. What they rarely resolve is what the business should change.

Demand Alignment connects those signals to the portfolio decision, so you can invest in the right response.

The diagnosis

The same demand gap can require very different investments.

We start with demand worth pursuing, then determine what is limiting your ability to capture it.

01

Portfolio gap

The portfolio does not currently serve the demand

The demand is strategically relevant, but no current product provides a credible fit. Innovation or assortment change may be warranted.

02

Renovation gap

An existing product nearly serves the demand

Targeted changes could close the gap, making renovation more efficient than creating another SKU.

03

Representation gap

The product fits. The catalog does not communicate that fit clearly.

The product can serve the demand. Its published information needs to make the relevant fit easier for consumers and discovery systems to understand.

04

Discovery gap

The product fits. It is not surfacing for the demand.

The product and its representation fit the need, but it is not surfacing when consumers express that demand in relevant discovery environments.

From demand to decision

Identify the demand that matters. Then determine the right response.

Demand Alignment connects external consumer demand to your actual portfolio, then tests whether qualifying products are represented and discovered.

  1. 01

    Prioritize the demand worth pursuing

    We identify how consumers express the need, how demand compares with adjacent needs, and how it is changing. Your business context determines what deserves attention.

  2. 02

    Test the portfolio against it

    We assess which products credibly fit the need, which are near fits, and where the portfolio has a genuine gap.

  3. 03

    Diagnose what is limiting capture

    When a qualifying product exists, we assess whether the catalog communicates the fit and whether the product surfaces in relevant discovery environments.

What you leave with

A clear decision for each priority demand space.

You see where your portfolio is already aligned, where an existing product needs activation or renovation, where innovation is justified, and where the evidence supports no additional investment.

WHAT YOU'LL KNOWCOMPANY-SPECIFIC
  1. 01Which demand deserves investment
  2. 02Where your current portfolio already fits
  3. 03Where the gap sits: product, representation, or discovery
  4. 04What evidence supports the diagnosis
  5. 05Which action the evidence supports: Protect, Activate, Renovate, Innovate, or Ignore

Consumer search behavior provides evidence of expressed demand. It does not measure total market demand, market size, market share, expected revenue, or commercial outcomes.

Demand Alignment

Start with the decision you need to make.

Tell us about your catalog, category, and the decision in front of you. We will review the context and determine whether Demand Alignment is a fit.

Discuss your catalog