Featured finding
Moisturizer for Sensitive Skin
Recommendation Prioritize
Why
Established demand is steady, with open access.
Demand Space
Products for Sensitivity
For consumer brands & specialty retailers
The evidence behind your next category decision.
ClarisEdge reads shopper search behavior across your category to identify the demand areas that merit investment, the language shoppers use for each, and a clear recommendation: Prioritize, Validate, or Monitor.
Published now: Skincare, Haircare, Oral Care
Skincare Category Preview
Where this fits
Choose the level of intelligence your decision requires
The difference is not access to more data. It is how clearly the evidence supports the decision.
Internal analysis
Raw inputs, interpreted in-house
Keyword platforms · marketplace data · internal expertise
Best when the team has the specialist capacity and time to structure, reconcile, and interpret category evidence internally.
ClarisEdge
Search-grounded category intelligence
Demand Spaces · Opportunity evidence · Prioritize, Validate, or Monitor
ClarisEdge identifies where search-visible demand merits attention, how accessible it appears, the shopper language behind it, and what the evidence supports doing next.
Market research and strategic consulting
Broader evidence for broader mandates
Market sizing and share · consumer research · competitive intelligence · custom strategic programs
Best when the decision requires primary research, financial market measures, proprietary company data, stakeholder engagement, or a fully tailored strategic program.
ClarisEdge can stand alone for focused category decisions or complement broader market and consumer research with a structured view of search-visible demand.
What's inside
What a category report gives you.
Every report turns fragmented shopper search evidence into a focused set of opportunity areas, each specific enough to act on and supported by evidence in plain sight.
01 · Opportunity areas
Where the evidence points next
A focused set of evidence-backed opportunity areas, each with one clear recommendation: Prioritize, Validate, or Monitor. The read shows where attention belongs next.
02 · The evidence behind each
Every finding traces back to shopper search
The shopper language, demand movement, and access context behind each area are shown directly, keeping every recommendation grounded in the search behavior behind it.
03 · Built on Demand Spaces
Demand Spaces organize the category
Every report groups shopper search into Demand Spaces: recurring combinations of need, attribute, outcome, and format. That keeps the read structured, comparable across categories, and grounded in the underlying shopper search evidence.
Pricing
Choose the depth your decision requires.
Start with a free Category Preview, then choose the depth that matches how the decision will be made, reviewed, and acted on.
For deciding where to focus
Opportunity Report
$450
Focused opportunity set for one category
- The opportunity set selected for the edition
- The words shoppers use for each
- Which way demand is moving
- How demand is expressed across open, brand-named, and channel-named search language
- A Prioritize, Validate, or Monitor recommendation on each
For category-wide planning and review
Demand Intelligence Report
$1,250
Broader category coverage, comparative landscape, and the Demand Space Insight Atlas
- Everything in the Opportunity Report
- Comparative Demand Space landscape
- Broader Opportunity Profile and Demand Space coverage
- Category Read and portfolio-level interpretation
- Demand Space Insight Atlas
- Category-wide evidence for planning and stakeholder review
Custom Category Intelligence
From $5,000
The ClarisEdge method applied to a defined category or product space not currently available.
- Base scope: one defined category and one country
Coverage
Published by category.
Each category is analyzed on its own evidence base and published as a distinct edition, keeping every finding grounded in the search behavior behind it.
Skincare
PublishedMoisturizer for Sensitive Skin
United States · Data through June 2026. 14,695 shopper phrase groups mapped across 44 Demand Spaces.
View the Skincare Preview →Haircare
PublishedLeave-In for Curly Hair
United States · Data through June 2026. 16,575 shopper phrase groups mapped across 20 Demand Spaces.
View the Haircare Preview →Oral Care
PublishedWater Flosser for Tonsil Stones
United States · Data through June 2026. 5,482 shopper phrase groups mapped across 26 Demand Spaces.
View the Oral Care Preview →FAQ
Before you buy.
How is this different from keyword and marketplace research tools?
Keyword and marketplace tools tell you what shoppers typed. ClarisEdge identifies which areas of demand merit investment, in the language shoppers use, and gives each one a clear recommendation: Prioritize, Validate, or Monitor. Those tools remain useful for discovery, listing research, and ad analysis and can be used alongside a ClarisEdge report.
Which report do I need?
The Opportunity Report gives you the opportunity set for the edition, the shopper language behind it, how demand is moving, and a Prioritize, Validate, or Monitor recommendation on each area. The Demand Intelligence Report covers the category more broadly. It adds a comparative Demand Space landscape, wider Opportunity Profile and Demand Space coverage, the Category Read, and the Demand Space Insight Atlas for planning and stakeholder review.
Can I request another category or an earlier refresh?
Yes. We update published categories one at a time, targeting at least once a year, and we consider requests for unpublished categories and earlier refreshes of existing reports. Availability depends on category fit, data coverage, and current capacity. Custom work is scoped and priced individually before the project begins.
Which categories are published?
Skincare, Haircare, Oral Care, each covering United States shoppers. Every published category has a Category Preview to explore online.